Challenge
Translating warehouse-scale innovation into a digital experience
Symbotic’s groundbreaking technology powers some of the world’s most complex warehouse operations, and the new website needed to reflect that scale and sophistication. It had to communicate the real-world impact of the Symbotic System through an experience as immersive, precise, and innovative as the technology itself.
Solution
A dynamic “How It Works” section was introduced to visually break down the Symbotic System — pairing 3D graphics, motion, and video to showcase its intelligence and efficiency. Full-width imagery and impacful statistics gave users a sense of scale, creating a digital experience that mirrors the cutting-edge nature of the technology itself.
Challenge
Attracting top-tier talent
As Symbotic scaled to meet demand, recruiting exceptional engineers and technical talent became a top priority. The new website needed to convey the excitement of the work, the complexity of the challenges, and the culture that drives innovation from the inside out.
Solution
“Careers” was elevated as a key destination, serving as an engaging section that tells the Symbotic story through the voice of its people. Dedicated “Work at Symbotic” and “Life at Symbotic” pages offer a well-rounded view of the employee experience, helping prospective candidates imagine themselves as part of the team.
Challenge
Simplifying a fragmented navigation experience
The previous website featured both top and side-rail navigations, creating a cluttered experience with redundant links and unclear hierarchy. This dual-menu approach made it harder for users to find what they needed quickly and confidently.
Solution
A streamlined, top-only navigation was introduced with clean dropdown menus — eliminating redundancy and guiding users more intuitively through the site. This refined structure allows easier exploration of Symbotic’s technology, industry solutions, insights, and more.
