Davies

Website redesign

Client

Davies, a top-tier business law firm specializing in high-stakes matters and landmark deals for leading clients across Canada and around the world

Project

Redesigned Davies’ digital presence to align with their high-end reputation, creating a modern, impactful website that reflects their prestige, showcases their legal talent, and reinforces their authority through compelling insights and proven results

Role

Led the visual design, from creative discovery to high-fidelity designs

Desktop screen of Davies' new website design

Mobile screens of Davies' new website design

Architectural texture featuring a vertical line pattern

Challenge

Reflecting excellence through design
While Davies is known for its exceptional legal work and elite reputation, the previous brand expression lacked the polish and sophistication to reflect that distinction. The digital experience needed a more modern, intentional visual language — offering a key opportunity to differentiate in a competitive market.

Solution

With refined use of brand elements and a more strategic design system, Davies’ identity evolved to feel sophisticated, sleek, and elegant. A more modern typographic approach, vibrant pops of color, and abstract iconography were introduced to elevate the site’s visual impact. The refreshed brand balances professionalism with humanity and helps Davies stand out in a traditionally conservative space.

Thin typography paired with delicate line accents creates a sleek, high-end feel.

Blurry glass-like overlays and architectural imagery create moments of depth and texture.

Abstract geometric iconography adds a refined layer of visual interest.

Challenge

Telling a more compelling story
Davies’ previous website leaned heavily on dense copy, making it difficult for users to quickly understand what sets the firm apart. The digital experience needed to strengthen its visual storytelling in order to convey the firm’s prestige and impact in a compelling way to both prospective clients and future talent.

Solution

The strategy shifted to less telling and more showing — using visuals, real-world outcomes, and client perspectives to communicate the firm’s excellence more powerfully. Storytelling components, such as testimonials, statistics, infographics, and featured insights, were introduced to highlight Davies’ expertise and credibility across both client- and talent-facing touchpoints.

Challenge

Putting talent front and center
Davies’ most valuable asset is its people, but the previous website didn’t give their exceptional lawyers the presence or prominence to match their caliber. The new experience needed to spotlight the individuals behind the work and reinforce Davies’ team-oriented culture.

Solution

Davies’ people were brought to the forefront with a more dynamic, human-centered approach throughout key areas of the site. The redesigned Our Team section features a randomized gallery of headshots that celebrates the collective strength of the firm. Bio pages were restructured for clarity and impact, while a refreshed Careers section leverages authentic imagery and testimonials to highlight the mentorship, collaboration, and culture that define life at Davies.