The Project
Website redesign for Al Fresco, the #1 chicken sausage company in the country. The task was to bring the website look and feel up to speed with the brand's recently-produced TV spots, while communicating three main proof points of being fast, healthy, and delicious. The design was kept playful, light, and clean with pops of green to emphasize their new bright green packaging.
My Role
Led the visual design and worked alongside a UX designer, copywriter, and developers to complete the project. Oversaw the development process to ensure the quality of design was upheld. Directed a photoshoot to produce new website images.
