The Project
Website redesign for Boston Athletic Association, the non-profit organization responsible for the Boston Marathon. As one of the nation’s oldest athletic clubs, BAA needed their digital presence to be brought into the 21st century. We injected bold colors and geometric shapes to convey a sense of energy while restructuring the UX to cater to several types of audiences: runners, spectators, volunteers, and sponsors.
My Role
Worked with a creative director to execute a new bold, colorful look and feel while adhering to digital accessibility standards. Oversaw the development process to ensure the quality of design was upheld.
