The Project
Creation of a landing page for the Massachusetts State Lottery’s State of Winning campaign. The purpose of the page was to serve as a campaign hub and to provide more information about all of the money the Lottery gives back to the communities of Massachusetts. We injected a sense of playfulness through animation as well as an exploratory interactive feature.
My Role
Led the visual design and collaborated alongside a UX designer, creative director, and developer to communicate the necessary information in a unique, engaging way. Oversaw the development process to ensure the quality of design was upheld.
