The Project
Website redesign for Generis Collective, a complete outsourced commercial property development solution. The goal was to reintroduce the brand under a new name and brand identity, while providing a digital experience that represents the essence of what they do. Since Generis creates unique spatial experiences for their clients, we created a unique digital experience to match — including parallax effects to create a sense of depth, scroll hijacking to take the user in an unexpected direction, and background color transitions to highlight key elements.
My Role
Led the user experience and visual design, from IA to wireframes to finalized designs. Worked closely with the development team to bring the experience to life via animations, scroll-hijacking, and interactive effects.
